There was a new IPO a bit over a week ago which
made some headlines, and that has me scratching my head yet again about how out
of touch from reality the stock market seems to be. Indeed it seems each day
brings further proof that the stock market is not driven by actual economic
facts but it is purely driven by emotions as well as an inherent hunger to make
lots of money quickly. As always, most people will not complain because they
have made a quick buck, but it is truly my opinion that this sort of financial
behavior does considerably more damage in the long-run, and ultimately
continuous to hinder the global economy from really moving on from the crisis.
Obviously the IPO I am speaking about is GoPro.
To set the record straight, I really like their product and think they fully
deserve their success until now, and I hope they will continue to be successful
in the future. I have been blown away by the performance of the little GoPro
video cameras. They produce films of incredible quality, are exceedingly easy
to operate, and have managed to change the way action sports are filmed by
amateurs. They have succeeded in placing their name to the extent that any
small action camera is referred to as a GoPro, in the same way as Sony did with
the Walkman all those years ago. Just like in the early years of the Walkman,
nobody else has managed to produce a similar product that comes close in
performance which says a lot about how accomplished the GoPro camera actually
is. They totally deserve their market leader position, even if they will likely
struggle a bit to maintain this position in the coming years as competitors
catch up.
So, if I am so enthusiastic about the GoPro,
then why all the gloom and doom about the IPO? Well, simply put because the
size of the IPO has been totally blown out of proportion yet again. Looking at
the basic figures, with the IPO price of $24 the market capitalization of GoPro
comes to something like $ 3 billion. This is for a company that essentially
only has one product (yes there are three different types of GoPros available,
but they are essentially the same product). Compare this to a company like
Nikon which has been around for a long time producing some very high quality
cameras and lenses, which has a market capitalization of $ 6.3 billion, or
roughly double that of GoPro. To me, this simply does not make any sort of
economic sense.
Several analysts are commenting that much of
the value of GoPro is a result of the potential they have in producing content
for YouTube, and consequently Facebook as well. As always, this is pure
speculation of something which doesn’t exist. There is absolutely no solid
economical basis for this estimate, and so yet again serves to artificially
over-inflate the stock price. I simply can’t figure out how realistically
economists can set the IPO price for GoPro at $24, and then see it surge past
$30 on its first day. I know a couple of people would not have made as many
millions out the deal, but it is my opinion that an IPO price of $12 would have
been much more appropriate to the actual value of the company at this point in
time, and would have served to not over-inflate market speculation yet again.
Three days after the IPO the stock went above
$48. Apart from being an increase of 100%, it actually implies that GoPro has a
market capitalization equivalent to that of Nikon! I believe it may be time for
a reality check at this point, and even if the price of the stock is off its
peak, it is still hovering in the $40 area. What annoys me the most though is
that GoPro, like Tesla, are stocks I would actually like to own because I truly
believe they produce valid products. Unfortunately it is my opinion that their stock prices are completely out of touch with reality.
No comments:
Post a Comment